• 12 December 2018

The Anchor Group confirms its presence at the 2nd China International Import Expo

The Anchor Group confirms its presence at the 2nd China International Import Expo

530 380 Anchor

The Anchor Group has confirmed its presence at the 2nd China International Import Expo (CIIE) being held in Shanghai from 5 to 10 November 2019.

“After the very successful participation at the first edition of CIIE in 2018, where the three Anchor booths hosted more than 20 member companies and where more than half of the companies signed distribution contracts with a total estimated import value of 50 million dollars over 3 years, it seemed natural to sign up early on for this second edition”, stated Yannick Kalantarian, CEO of the Anchor Group.

CIIE2018 was the world largest import expo ever organised, covering more than 250.000m2 of exhibition space, hosting over 3000 foreign companies, more than 150.000 buyers and where contracts were signed totalling for more than …

“CIIE is truly unique and an ideal platform to discover the potential of the huge Chinese market for your company, products and services”, explains Ivan Hiel, President of The Anchor Group. “It can’t be missed and therefore we decided to participate so that our members can benefit from this opportunity and take advantage of the network established in 2018”.

“During CIIE 2018, The Anchor Group signed a strategic partnership with Textra New Union for Import and Export (Nutex). This partnership is now in full force and for CIIE2019 it seemed the obvious choice to partner with them, rather than going solo like last year”, comments Yannick. “Together we will have a booth of more than 300m2 in the best possible strategic area, allowing us to house more companies and display more products and services in a prime location”.

“It is important to start the process for CIIE2019 as of now as CIIE is a year round effort and lots of preparation work such as sampling, market study, licensing can and should ideally be prepared in advance.”, adds Ivan, “The advantage of our partner Nutex is that we now have a reliable channel that allows us to launch the import to China of brands directly, using the extensive market knowledge, logistics platform and distribution network of Nutex, saving thus valuable time and money.”

The Anchor Group and Nutex will jointly present the products and services of participating companies to the Chinese distributors and buyers, using local know-how and established networks.

If interested in participating with the Anchor Group at CIIE2019, please contact Yannick Kalantarian or Ivan Hiel directly.

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