• 25 September 2020

IS THE VIRTUAL WORLD CREATING ITS OWN ECONOMY?

IS THE VIRTUAL WORLD CREATING ITS OWN ECONOMY?

IS THE VIRTUAL WORLD CREATING ITS OWN ECONOMY? 530 380 Anchor

In the past, kids collected money to buy the new Nintendo game. Now, they are saving up to buy a branded sweater to dress their avatar on Snapchat. The Direct-To-Avatar business model is a new way to innovate a marketing strategy. It allows brands to virtually influence and interact with their customers. In order for people to create the best digital version of themselves, they are spending on digital cosmetics, clothes, accessories and so on.

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